Who

A recovering perfectionist & creative, story-telling my way through life.
I love making visual systems and experiences.

Why

I believe strong design drives impactful stories.
Visual design influences the way we feel, see & think, making it a powerful tool. Communication can make or break the strength of your brand/product, and design is a crucial form of communicating.

What

Currently at Thuma, previously at  Apple -
⌖ Worked in 1-10 person teams (productively).
⌖ Worked with graphic designers, strategists & technologists on the conception + design + production of digital product launches, user-facing digital experiences, webpage builds and re-designs, presentations, infographics and UI.

How

Creativity thrives on collaboration. My design process is reinforced by the people I've had the pleasure to work with. I value feedback, questioning every decision of the design process to create an impactful project.

When

Originally from Pakistan, I travelled 12,346 km to learn.
I owe this opportunity to my family, they are my North Star.