Who

I'm a Pakistani designer, a recovering perfectionist & creative, story-telling my way through life. I love making visual systems and experiences.

Why

I believe visual design impacts the way we feel, see and think, making it a powerful tool. Communication is key to impactful stories, and design is crucial form of communicating.

What

I have worked in teams of designers, strategists & technologists on work ranging from conception + design + production of brands, books, campaigns, infographics and digital experiences.

How

Centered on collaboration, my design process is reinforced by the people I've had the pleasure to work with. I value ideation, questioning every decision of the design process to make every move purposeful.

When

Originally from Pakistan, I travelled 12,346 km to learn. I owe this opportunity to my family, they are my North Star.