Who

A recovering perfectionist & creative, story-telling my way through life.
I love making visual systems and experiences.

Why

I believe strong design drives impactful stories.
Visual design influences the way we feel, see & think, making it a powerful tool. Communication can make or break the strength of your brand/product, and design is a crucial form of communicating.

What

Currently at  Apple and in the past -
⌖ Worked in 1-10 person teams (productively).
⌖ Worked with graphic designers, strategists & technologists on the conception + design + production of product launch campaigns, events, presentations, editorials, infographics and UI.

How

Creativity thrives on collaboration. My design process is reinforced by the people I've had the pleasure to work with. I value feedback, questioning every decision of the design process to create an impactful project.

When

Originally from Pakistan, I travelled 12,346 km to learn.
I owe this opportunity to my family, they are my North Star.